#BE WTR News & Press Releases

Montréal, 7th January 2025 — BE WTR, the innovative Swiss water brand, proudly announces its North American debut with a first launch in Montréal. This marks the first time the brand’s premium, sustainable hydration solutions will be available in the local market.

“Our innovative approach creates a new category that bridges the gap between mineral waters and equipment solutions,” said Mike Hecker, Founder and CEO of BE WTR. “Montréal is the ideal city to kick off BE WTR’s launch in North America. The demand for sustainable alternatives to single-use water is strong, and with BE WTR, we enhance both operational[MOU1]  efficiency and the customer experience in the hospitality industry.”

Since its creation in 2021, the brand has rapidly expanded its offerings to hotels, restaurants, offices, and homes, effectively reducing the need for single-use bottles and lowering carbon emissions. In Canada, BE WTR will introduce its award-winning AQTiV water systems for the HoReCa industry and private residences, as well as the state-of-the-art BTTLD BE WTR automatic bottling solutions, for the hospitality industry. Using proprietary Swiss Filtration technology, it delivers locally sourced, premium water in reusable bottles, replacing in-rooms and conference rooms plastic bottles minimizing environmental impact.

In 2023, BE WTR was honored with the “Best Technology Innovation” award by Global Water Drinks Award and the “Best Product Design” award by Red Dot for its AQTiV systems. BE WTR is already embraced by leading hotels and Michelin-starred restaurants worldwide.

The brand has already secured partnerships with several of Montréal’s most prestigious hospitality establishments, including the Ritz-Carlton Montréal and W Montréal, where the General Manager says, “More and more travelers expect hotels to take action on sustainability. Eliminating plastic bottles in-room was a key step for us, and BE WTR made it simple and efficient. Guests appreciate the commitment, and it’s quickly becoming a new standard in hospitality.”