#HYDRATION

From Hotels to Homes, Quality and Sustainability Are Driving Change

A quiet revolution is happening in how people consume water. From hotels and restaurants to offices and private homes, consumers are turning away from traditional bottled water — especially mineral and source water in single-use plastic bottles — and rejecting generic, outdated water dispensers in favor of branded, sustainable water solutions.

According to a recent McKinsey report on sustainable consumer preferences, today’s consumers are not only more environmentally aware — they’re also more selective about design, health, transparency, and the values behind the brand.

Traditional Bottled Water: A Familiar Convenience, Now Under Fire

For decades, bottled mineral and spring water has been seen as a symbol of purity and convenience. But today, that perception is shifting:

• Also, the sources of mineral water are getting exhausted, and therefore the quality of the water is decreasing.

• Microplastics concern: Recent studies have revealed shocking levels of micro- and nanoplastics in bottled water, raising serious health questions.

• Outdated image: Increasingly, bottled water in plastic is seen as wasteful and old-fashioned, especially in premium or eco-conscious environments.

Moving Beyond Generic Dispensers

Large water jugs, plastic pumps, and generic dispensers no longer meet consumer expectations — particularly in refined hospitality and office settings.

Modern users expect:

• Beautiful design that integrates into premium spaces

• Brand alignment with sustainability and well-being

• Cleaner, better-tasting water

• Sustainable practices and reduced waste

Branded water systems like BE WTR AQTiV offer just that — combining cutting-edge filtration, elegant design, and a circular thinking to meet the needs of today’s users.

Why Branded Sustainable Water Is Winning

Switching to a branded filtered water brand is more than an aesthetic choice — it’s a strategic and sustainable decision.

• Advanced filtration tailored to local water sources, removing transportation 

• On-demand great-tasting and safe still and sparkling water

• Smarter, low-waste technology

• Branded reusable glass bottles for consistent, high-end presentation

• Full service & hygiene support for total peace of mind

Whether through our AQTiV systems or sealed glass bottled water for large-scale hospitality, BE WTR helps clients reduce their impact without compromising on experience.

From High-End Hotels to Homes

This shift is happening across sectors. Hotels are replacing plastic bottles with sustainable alternatives that reflect their values. Offices are upgrading hydration points to align with their ESG goals. Even private households are moving away from the crate of water bottles in favor of sleek, sustainable tap-based solutions.

BE WTR is leading that shift — with premium and sustainable, great-tasting water and a lighter footprint for homes, restaurants, hotels, and offices.