#BE WTR News & Press Releases

Water, Reinvented: A New Standard in Fine Dining & Luxury Hospitality

In the world of luxury hospitality and fine dining, every detail matters—from the source of ingredients on the plate to the quality of the glass of water that accompanies them. As sustainability becomes a core value for both hotels and restaurants, a new trend is emerging: premium water solutions that are both exceptional in taste and environmentally responsible.

Gone are the days when premium meant imported, resource-intensive bottled water. Today, the true mark of quality lies in how water is sourced, filtered, and served, ensuring freshness, purity, and minimal environmental impact.

What Makes Water “Premium”?

Premium water is more than just a drink—it’s part of the culinary and hospitality experience. In luxury hotels and Michelin-starred restaurants, water is carefully selected, just like wine or coffee, to enhance the guest experience. But what defines a premium water today?

• Exceptional Taste & Balance – The finest waters have a smooth, balanced texture, free from chlorine, or elements that might interfere with the taste of fine cuisine.

• Locally Sourced, Minimally Processed – Fresh, local water ensures optimal taste and sustainability, reducing the carbon footprint of transport.

• Perfect Pairing for Gastronomy – The best chefs know that water plays a role in the epicurean experience, subtly complementing flavors rather than overpowering them. And BE WTR goes even further, as the water choice of top Michelin-starred chefs and Bocuse d’Or!

• Aesthetic & Service Experience – Presented in elegant reusable glass bottles, and served still or sparkling premium water enhances the dining ritual.

The Shift Towards Sustainable Luxury

For years, the hospitality industry equated premium water with imported bottled waters from big brands, often sourced from distant locations and transported thousands of kilometers. While these waters were positioned as exclusive, their environmental impact was significant: plastic waste, carbon emissions from transportation, and unnecessary resource consumption.

Today, luxury and sustainability go hand in hand. The most forward-thinking hotels and restaurants are embracing filtered and locally bottled solutions.

This shift reflects a broader trend in hospitality—where guests expect conscious choices that align with high-end experiences. Sustainability is no longer just a nice-to-have; it’s part of the new standard of excellence.