#BE WTR News & Press Releases

In the world of luxury hospitality, every detail matters. From the finest ingredients to impeccable service, high-end establishments continuously refine their offerings to meet the expectations of their discerning guests. One of the latest shifts? The rise of premium filtered water, not just as a functional necessity, but as a symbol of quality, safety, and brand prestige.

More Than Just Filtered Water—A Brand Experience

Luxury hospitality is built on trust. Guests expect not only the highest standards in food and service but also in the water they consume. It’s no longer enough to simply provide filtered water—establishments are now turning to premium water brands that embody excellence, sustainability, and uncompromising safety.

High-end hotels and restaurants are choosing branded premium water solutions to reinforce their commitment to quality, hygiene, and experience. The presence of a well-established name on a bottle signifies trust and exclusivity, much like a renowned wine or gourmet ingredient.

This shift is evident in prestigious establishments such as Le Bristol in Paris, Emirates Palace Mandarin Oriental, and Rosewood Abu Dhabi, which have adopted BE WTR branded, locally filtered water solutions to enhance their guest experience.

A Commitment to Hygiene, Safety & Sustainability

Beyond taste and aesthetics, hygiene and safety are at the core of this transformation. Advanced filtration and on-site closed circuit bottling guarantee water quality, freshness, and consistency, eliminating potential contaminants while ensuring a controlled and secure water.

A prime example is Rosewood Abu Dhabi, which recently inaugurated Abu Dhabi’s first circular water bottling plant in partnership with BE WTR. This state-of-the-art system not only eliminates plastic waste but also ensures the highest hygiene standards, with a fully automated process that bottles water with zero human contact.

“By providing our guests with premium, sustainably sourced water, we enhance their experience while supporting our goal of promoting responsible practices and preserving the environment for future generations,” said Remus Palimaru, Managing Director of Rosewood Abu Dhabi.

Luxury with Purpose: Sustainability Meets Prestige

Today’s luxury guests don’t just seek indulgence—they seek conscious choices that align with their values. Traditional bottled water, often transported over long distances, no longer fits within the sustainability goals of high-end hospitality.

By opting for premium locally bottled water, hotels like Rosewood Abu Dhabi and Four Seasons on Al Maryah Island are reducing their carbon footprint by over 1,000 tons of CO₂ per year, eliminating 1.5 million single-use plastic bottles, and reinforcing their brand identity as sustainability leaders.

A New Standard in Hospitality

Premium filtered water is no longer just about hydration—it’s about offering a branded, high-end experience that reflects the values of modern luxury hospitality. Just as a carefully selected wine list or a signature cocktail program defines an establishment’s identity, so does its choice of water.

For high-end hotels and restaurants, choosing a trusted premium water brand is a statement of excellence, safety, and environmental responsibility—one that enhances guest experience while redefining what luxury truly means in today’s world.